Showing posts with label home sales. Show all posts
Showing posts with label home sales. Show all posts

Monday, January 5, 2009

Eyesore or Asset--Selling Your Parents' Home


Despite the popularity of “extreme makeover” shows, this term takes on a new meaning when baby-boomers are faced with selling their parents’ homes. It is a daunting task that most of us will inevitably face. I’ve not only been through it with my own family, but also with my husband, my friends, and several of my clients. What I’ve learned is that at a time when sons and daughters are grieving the death or debilitation of their parent, often completely overwhelmed and exhausted, they have to take on the responsibility of having to sell their parents’ homes. For most it means culling through thirty to forty years of emotionally-charged accumulation, where cherished family photos or important papers are found amidst dusty piles of magazines, and every object holds a memory. It also means coming to grips with the reality that their once competent parent has been slowly declining for years, lacking the energy, means, or mobility to care for their home, so the house is in need of a major overhaul before being put on the market.


The problems I see are fairly consistent from one house to the next, beginning with years of neglect of the basics such as cleaning and household repairs. Next, the once beautifully decorated homes have interiors that not only show years of wear, but are out-of-date, usually accompanied by furniture and accessories being arranged and displayed in an old-fashioned manner. This can send a subliminal message to a potential buyer that the home’s maintenance is also seriously out-of-date. Further complicating the situation is the over-accumulation of “stuff” that has not been sorted, organized, or discarded in years. Often, this is the family home where the adult child grew up, so their familiarity makes them unable to see the gradual deterioration of the home until they need to put it on the market. Unfortunately, heirs can first face these realities when grief and sentiment cloud their judgement, and pressure from finances or other considerations compel them to make decisions quickly.

In my experience, there are things that can be done in advance that would make this transition in life easier for everyone including the elderly parents. I would suggest stepping in earlier and helping your parents manage their home. Assess the condition of the home, now. Make sure the house is clean even if it means hiring a maid to come in. See that repairs are done. Take over the hiring of contractors and repairmen yourself. Often, seniors are too trusting and overpay for shoddy work. Accept that these are things your parents can no longer handle.

Start pre-organizing by locating important documents and files while eliminating junk. Removing excess furnishings and rearranging others can improve your parent’s mobility and prevent falls. These improvements will not only enhance the quality of life your parents, but when the time comes, the house will be closer to being ready to show. This is the time to decide the eventual disposition of the home.


Reverse mortgages have grown in popularity with seniors, but they can represent a problem for heirs if there is a substantial amount to be paid back on the house. Because interest continues to accrue, the time it takes to sell the house becomes a major factor. The longer it takes to get the house into marketable condition and sold, the more money is wasted in interest.

I highly recommend using the services of a good realtor, even consulting with them before the need arises, to have a plan successfully in place to keep the property in line with the market. They can tell you the value of the property based on the current market and the surrounding neighborhood conditions, and help you set a realistic sales price. Get a referral for someone who has been successful selling the properties in that neighborhood. Using all the good, professional resources that are available to you such as licensed contractors, packing and hauling services, and real estate stagers, etc. will minimize the burden on you, shorten the home’s time on the market, and maximize the financial success of your project.


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Wednesday, December 10, 2008

What Is Real Estate Staging?

















Staging is the process by which a home is visually prepared to be put on the market that is proven to make it sell faster and at a higher price than the comparable homes in your neighborhood. With so many homes on the market right now, this is a way to give your property an advantage over the competition without lowering the price. Staging can transform humdrum rooms into showcase interiors, and create an atmosphere of spaciousness and hominess that can add to the final sales price as surely as a big lot and a nice view. For the realtor, it is a great way to jump-start a new listing or to re-energize a tired one. For the homeowner, it maximizes financial return and minimizes selling time.

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What Is The Staging Process?



















Whether you do-it-yourself or hire a professional, the process starts with a comprehensive evaluation of the visual condition of the home to develop a plan of action. Identify the positive and negative aspects of each room. This evaluation should develop a to-do list that you can prioritize by money and time. Repairs and cleanliness are the highest priorities. One rusty, broken faucet gives the impression that the entire property is in disrepair. The biggest bang for your buck is fresh paint in a neutral color throughout the entire house. The second biggest bang is having the carpet cleaned or replaced. If necessary, brighten the kitchen by painting dark cabinetry. Your home’s needs may be as simple as removing clutter and rearranging furniture or as extensive as completely updating color schemes and interior finishes. Professional stagers will put the designer touch into accessory placement, floral arrangements, and tablescapes that create a more desirable, memorable property. The goal is to make the house appeal to the broadest market.

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Staging--First impressions Are Crucial

























The front porch is the first area of contact with the potential buyers. This is where they will linger the longest while waiting to be let into the house. It takes a prospective buyer only fifteen seconds to size up a house. Any sign of poor maintenance here will affect their impression of the entire house. Make sure the front porch area is pristine with spotless paint, hardware that is polished and working properly, a functioning doorbell, a bright light fixture, and a brand new door mat that is traditional and plain. Add pots of seasonal color, and put fresh mulch in the landscape beds. Make sure there are elements of interest with a splash of color such as a classic door decoration, and if there’s space, a welcoming chair or bench. This area needs to show well from the street in order to draw people out of their cars and into your home.

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Staging Basics

















Think “model home”. A few simple changes can dramatically impact the potential buyer’s perception of the property. Calm the rooms down and soften strong decorating style unless it complements the original architecture of the house. Clear counter tops in the kitchen and bathrooms. Pets, medications, and toiletries should be kept out of sight. Decrease the amount of items in closets and cabinets by at least 1/3 to create the impression of abundant storage space. Return rooms to their original purpose and decorate accordingly. Don’t show an extra bedroom or the dining room as an office. Depersonalize the decor. A charming family portrait that dominates the mantle or that one-of-a-kind special collection can make potential buyers feel they are intruding in another’s personal space, and that will keep them from relating to the house. Also, remove sensitive or controversial objects, everything from guns to religious references. Your enthusiasm for these items may not be shared by others.

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Staging—Subliminal Techniques



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Appeal to the five senses – use flowers, fruits, vegetables, herbs, etc.

Set an inviting dining table.

Place a telescope or pretty table near a window with a view.

Set up a tea tray and an open book on an ottoman.

Leave treats and drinks available where you want people to linger.

Leave a game, like checkers or chess, in progress.

Create scenes that suggest entertainment possibilities.

Create a leisure setting on the patio.

Apples, whole coffee beans, and vanilla candles absorb odors.

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Staging Works








A house in “showroom condition” makes that strong first impression that sells.

Homes that are staged tend to sell much faster and often for higher prices than comparable homes that have not been properly prepared for sale. The goal of staging is to shift the focus away from a home’s contents, and put the emphasis on the positive architectural features of the property. Using the right furnishings and strategic placement, staging plays up positive features, hides design flaws, enhances room size, and optimizes layout and traffic flow. For example, there should be access for 3 people, the realtor and a couple, to travel through the major areas of the house. Removing crowded furniture can open up that traffic flow. Similarly, no matter how expensive and elegant, heavy window treatments can be a distraction and reduce light, giving a room a closed-in feeling. Taking down window treatments and placing a large plant next to the window can highlight the great view, and enlarge the space. Removing rugs can reveal the beautiful floors. Once the furnishings are pared down, artwork and a few well-chosen accessories can be repositioned to emphasize a dramatic fireplace, a grand staircase, or any other special features of the house. Good staging will develop a “wow factor”, creating that emotional impact that sells. The higher the price, the more excitement the buyer expects.



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Monday, November 24, 2008

SELL THIS #@!*! HOUSE!


Whether you need to sell your home or want to take advantage of the market and flip a house for profit, being informed and choosing the right approach can make all the difference, especially in the current real estate market. Take a hard look at your neighborhood, the surrounding areas, your property and its place in the market before you set a price, set a goal, or set an expectation. How much do you want to get for it? How much do you need to get for it? Will you have to spend money to get that price? Are other home sellers in your area getting that much? Really?

This is not the time for wishful thinking. Don't overlook the costs you'll incur once the house is on the market, particularly if the house is unoccupied. It will be necessary to carry homeowners insurance, pay for the utilities, keep the house clean, and maintain the yard. To protect new appliances and other interior improvements, a security system might be required.
Now, take a hard look at your resources. How much time do you have available to put into the project? How much cash are you willing to front until the house sells? How much talent and ability do you have? Do you have the temperament for coping with a remodeling project? Are you sure? Now you can determine which category your house falls into and the best plan of action.


FIXER UPPPER

If you have found a real steal on a home or have been living in a home that has been paid off for years, and you lack the HGTV gene, you may not feel inclined to go for top dollar. It is tempting to clean the house, set a lower price, and promote it as a "fixer-upper". However, this can backfire. Most potential buyers cannot see past disrepair or deterioration and are unwilling to take it on. The house can sit on the market longer than expected, despite being a "bargain".
A better plan is to do three crucial improvements. First, make any needed repairs before they show up on an inspection report. Second, stage the home. If it is occupied, this will remove excess furnishings and distracting window treatments, giving it an updated look. If it is unoccupied, a few accessories, potted plants, fresh flowers, even lamps, strategically placed, can call attention to positive features and make the house look less bleak. Finally, finish with a fresh coat of paint in a neutral color throughout the house. These improvements put the house into move-in condition with broadens your market, and they pay for themselves at closing.



MUST SELL
The current market conditions have caught many in the situation where there is little room in the sales price for any improvements, but the house still needs to get sold. Time becomes a major factor because monthly payments keep on rolling, reducing potential equity by hundreds to thousands of dollars every month that the house sits on the market. It could be necessary to do some strategic updating to prevent a loss.
The best approach with this scenario is to start with the improvements for the "Fixer Upper" -- repairs, new paint, and staging. Real estate numbers have proven that staged homes sell faster and for more money than un-staged homes. If the budget allows, take the improvements one step further by adding a few low cost high return design elements like distinctive cabinet hardware, framed bathroom mirrors, or upgraded light fixtures to give an updated, high-end quality to the home, and make it stand out.


SHOW HOME
Some of the older neighborhoods have had substantial appreciation, and the value of the surrounding in-fill houses can justify investing in a major redo on your home to sell it for top dollar. But, doing this requires money, time, and knowledge with no guarantee of profit. Being competitive with the new homes in your area might require updating mechanicals to bring them up to code, replacing windows, roofs, floors, etc.
Make the kitchen outstanding with new appliances, countertops, backsplash, and probably, new cabinetry. Give the master bath a facelift that includes new fixtures and tile. The floor plan might also need reconfiguration to open rooms up or create more storage. Focus on "high-impact" elements that will create an emotional connection with potential buyers and make your house memorable. Finish off with staging to guarantee maximum effect.
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