A house in “showroom condition” makes that strong first impression that sells.
Homes that are staged tend to sell much faster and often for higher prices than comparable homes that have not been properly prepared for sale. The goal of staging is to shift the focus away from a home’s contents, and put the emphasis on the positive architectural features of the property. Using the right furnishings and strategic placement, staging plays up positive features, hides design flaws, enhances room size, and optimizes layout and traffic flow. For example, there should be access for 3 people, the realtor and a couple, to travel through the major areas of the house. Removing crowded furniture can open up that traffic flow. Similarly, no matter how expensive and elegant, heavy window treatments can be a distraction and reduce light, giving a room a closed-in feeling. Taking down window treatments and placing a large plant next to the window can highlight the great view, and enlarge the space. Removing rugs can reveal the beautiful floors. Once the furnishings are pared down, artwork and a few well-chosen accessories can be repositioned to emphasize a dramatic fireplace, a grand staircase, or any other special features of the house. Good staging will develop a “wow factor”, creating that emotional impact that sells. The higher the price, the more excitement the buyer expects.